SaaS listing websites: where to list a SaaS product

There are three kinds of websites where you can list a SaaS product, and they do different jobs:

• SaaS directories list new and established software by category. Good for discovery and links.
• Software review sites like G2, Capterra and TrustRadius. Good once you have customers who can review you.
• Alternatives directories like AlternativeTo and SaaSHub. Good for reaching people who are switching from a tool you replace.

The AgentLaunch catalog tracks 92 of these SaaS listing websites. Here they are, ranked by real monthly traffic.

SaaS listing websites ranked by traffic

Directory	Type	DR	Monthly visits	Cost to list
SourceForge	Software review	93	22.5M	Free
G2	Software review	91	2.2M	Free
AlternativeTo	Software review	80	2.1M	Free
Alternative.me	Software review	75	713K	Free
SaaSHub	Software review	81	407K	Free
European Alternatives	Alternatives directory	73	371K	Free
Software Suggest	Software review	77	358K	Free; paid upgrades
TrustRadius	Software review	85	290K	Free
CrozDesk	Software review	74	255K	Free
Open Alternative	Alternatives directory	60	250K	Paid from $97
SaaSworthy	Software review	75	220K	Free; paid upgrades
Open Source Alternative	Alternatives directory	50	203K	Free; paid upgrades
PeerSpot	Software review	74	186K	Free
Tool Finder	SaaS	60	144K	Paid from $29
Serchen	Software review	67	143K	Free
Spot SaaS	Software review	66	134K	Free
SelectHub	Software review	74	122K	Free
Appvizer	Software review	52	119K	Free
Capterra	Software review	59	87K	Free
Featured Customers	Software review	72	84K	Free
SelectSoftware Reviews	Software review	76	78K	Paid (price after sign-in)
Good Design Tools	SaaS	26	77K	Free; paid upgrades
Compare Software	Software review	66	72K	Free
Post Make	SaaS	46	59K	Paid from $79
Cuspera	Software review	50	54K	Free

Which SaaS listing websites to use at each stage

Before or right after launch: SaaS directories and launch platforms. They're quick, mostly free, and give you links and your first visitors. Our list of sites like Product Hunt covers the launch platforms.

Once you have a handful of customers: software review sites. A G2 or Capterra profile with no reviews does little. With ten honest reviews, it starts showing up in comparisons.

When you replace a known tool: alternatives directories. List yourself next to the tools your buyers are leaving. See how to add your software to AlternativeTo and how to get listed on SaaSHub.

What SaaS listings cost

Most SaaS listing websites are free to join. Review sites typically make money from paid leads and advertising, not from the basic profile. SaaS directories more often use a freemium model: a free listing, with paid upgrades for a featured spot, a faster review or a dofollow link. Some free listings require a badge or a link back from your site. Check the "Cost to list" column above before you submit.

Tips for SaaS listings that convert

• Lead with the job your software does, in the words your buyers search: "Invoicing for freelancers", not "Financial operating system".
• Show pricing. Listings with a visible starting price get more clicks from serious buyers.
• Use real screenshots of the product, not marketing illustrations.
• Keep every listing consistent: same name, tagline and logo everywhere, so buyers and search engines recognize you.

Listing your SaaS without losing a week

AgentLaunch recommends the SaaS listing websites that fit your product, writes copy for each one, and fills the forms through a Chrome extension in your own browser. It paces submissions, stops for anything that needs you, and tracks each listing's status, URL and link type.

Frequently asked questions

What is a SaaS listing website?

A site where you add your software product so buyers can find it: SaaS directories, software review sites and alternatives directories.

Where should I list my SaaS first?

Start with free SaaS directories and a launch platform, then alternatives directories next to the tools you replace. Add review sites once you have customers.

Is listing on G2 or Capterra free?

The basic profile is free on both. They make money from paid placements and leads.

How many SaaS directories should I submit to?

30 to 60 relevant ones over a few weeks is a solid start.

Related guides

• SaaSHub alternatives: software directories ranked by traffic
• Startup listing sites: where to list your startup for free
• Best startup directories, ranked by real traffic
• Directory submission services for SaaS: costs and options

Browse all 397 directories in the AgentLaunch catalog, or launch your SaaS for $39.