Field notes
B2B Software Review Sites: Where to List, in What Order (2026)
Which B2B software review sites to list on first: the big ones by traffic, 31 review sites from our catalog, the order to do them in, what each links to (free profiles get no followed links), and why reviews decide everything.
The B2B software review sites that matter for most vendors are G2, Capterra (with GetApp and Software Advice), TrustRadius, SourceForge, SoftwareSuggest, SaaSworthy, and the alternatives sites AlternativeTo and SaaSHub. All of them offer a free listing. They differ in audience size, buyer type and how much reviews matter. Since G2's deal for Capterra, GetApp and Software Advice (announced January 2026), the four biggest names are under one owner.
Below: traffic and authority numbers from our own catalog, which site to do first, and what each listing requires.
The sites, by monthly visits
| Site | Free listing | DR | Visits/month | Link |
|---|---|---|---|---|
| G2 | Yes (B2B only, no beta) | 91 | 2.25M | Nofollow |
| Capterra / GetApp / Software Advice | Yes (Basic Listing) | n/a | n/a | Paid click-outs |
| TrustRadius | Yes (claim profile) | 85 | 290K | Mixed |
| SourceForge | Yes (business listing) | 93 | 22.5M | Mixed |
| SoftwareSuggest | Yes | 77 | 358K | Nofollow |
| SaaSworthy | Yes (SaaS only) | 75 | 220K | Dofollow (our check) |
| AlternativeTo | Yes | 80 | 2.15M | Mixed |
| SaaSHub | Yes (approval queue) | 81 | 407K | Dofollow (organic) |
Audiences differ: G2 and TrustRadius lean mid-market and enterprise, Capterra and its sister sites lean SMB, SoftwareSuggest is strongest in India and APAC, and AlternativeTo and SaaSHub catch people replacing a known tool.
DR is Ahrefs Domain Rating from our checks. "Mixed" means we saw both followed and nofollow links. None of these are mainly backlink plays. Their value is buyer discovery and social proof.
The wider list, from our catalog
Beyond the big names, there are 31 software review and B2B marketplace sites in AgentLaunch's catalog. The 15 with the most traffic:
| Site | DR | Visits/month | Free listing? |
|---|---|---|---|
| SourceForge | 93 | ~22.5M | Yes |
| G2 | 91 | ~2.25M | Yes |
| AlternativeTo | 80 | ~2.1M | Yes |
| Alternative.me | 75 | ~713K | Yes |
| SaaSHub | 81 | ~407K | Yes |
| SoftwareSuggest | 77 | ~358K | Yes (premium extra) |
| TrustRadius | 85 | ~290K | Yes |
| Crozdesk | 74 | ~255K | Yes |
| SaaSworthy | 75 | ~220K | Yes (paid placements) |
| PeerSpot | 74 | ~186K | Yes |
| Serchen | 67 | ~143K | Yes |
| SpotSaaS | 66 | ~134K | Yes |
| SelectHub | 74 | ~122K | Yes |
| Appvizer | 52 | ~119K | Yes |
| FeaturedCustomers | 72 | ~84K | Yes |
Almost all have a free listing. The difference between them is the audience (SMB vs enterprise, region) and how they make money (PPC, leads, placements).
What review sites link to (and what they don't)
We checked live profiles on the main review sites in October 2026. None of them gives a free profile a followed link to your site:
| Site | DR | Visits/month | Free profile | Link to your site (our check, 5 Oct 2026) | Paid options |
|---|---|---|---|---|---|
| G2 | 91 | ~2.25M | Yes | No clickable link on the profile we checked | Profile upgrades, buyer intent |
| TrustRadius | 85 | ~290K | Yes | CTA buttons only on paid profiles (followed on the ones we saw) | Premium profile |
| SoftwareSuggest | 77 | ~358K | Yes | "Visit Website" buttons are sponsored nofollow ad links |
Gold, Platinum, pay per lead |
| SaaSworthy | 75 | ~220K | Yes | No link on the pages we could check | Placements, lead targeting |
| SaaS Browser | 74 | ~13K | Claim | "Visit" goes through a nofollow redirect |
Data plans |
| SourceForge | 93 | ~22.5M | Yes | No direct link on the business listing we checked | Promotion |
| Crunchbase | 91 | ~3.2M | Yes | nofollow |
Pro data subscription |
Treat review sites as the place buyers verify you, not as SEO. The value is reviews, category rankings and comparison pages that rank for your competitors' names.
Which order to do them in
- G2. Free listing, then claim. Where most B2B shortlists start.
- Capterra (which also feeds GetApp and Software Advice). Free Basic Listing. Same owner as G2 now, so one my.G2 login covers both.
- TrustRadius. Claim the free profile. Its long reviews carry weight with enterprise buyers.
- SaaSworthy, SoftwareSuggest, SourceForge. Quick free listings with real traffic.
- AlternativeTo and SaaSHub. Get onto the "alternatives to [incumbent]" pages your buyers search.
You can create all of these in a day. The real work is reviews.
Reviews decide everything
On every review site, ranking within a category depends on review volume, recency and rating. A listing with no reviews is effectively invisible. Two rules:
- Concentrate early reviews. 10 reviews on one site beats 2 on each of five.
- Follow each site's rules. No paying for reviews yourself, and no gating (asking only happy customers). The sites run their own verified review campaigns, which you're allowed to use.
Our first-reviews plan lays out a 3-week sequence.
Free vs paid across the board
| Site | Paid model |
|---|---|
| G2 | Profile and buyer-intent subscriptions |
| Capterra / GetApp / Software Advice | Pay-per-click Sponsored Profiles |
| TrustRadius | Premium profile (CTAs, lead forms, review campaigns) |
| SoftwareSuggest | Gold and Platinum listings (6 or 12 months), pay-per-lead |
| SaaSworthy | Homepage, category, alternatives and comparison placements |
Wait for reviews before paying. Then test one paid channel at a time, with UTM-tagged links, and keep the ones that produce signups.
How much time each takes
| Site | Listing time | Review effort | Notes |
|---|---|---|---|
| G2 | 20–30 min + claim (1–3 business days) | Medium | B2B only; validation via my.G2 |
| Capterra (+ GetApp, Software Advice) | 20–30 min | Medium | Free Basic Listing; PPC optional |
| TrustRadius | 20–30 min | High (long reviews) | Claim free profile |
| SourceForge | 15 min | Low | Long vendor form, 1,000-char description |
| SoftwareSuggest | 15–20 min + call | Medium | Phone and HQ required |
| SaaSworthy | 5 min form + profile | Low | SaaS only |
| AlternativeTo, SaaSHub | 10 min each | Low | Name the incumbents you replace |
All of them in one day is realistic, but reviews take weeks. Start the review push on one platform the same week you list.
How review sites rank you
Across the major sites, category placement is driven mainly by review volume, recency and satisfaction, then profile completeness. A practical consequence: a newer product with 15 recent, detailed reviews in a niche category can outrank a bigger competitor whose last review is a year old.
Related
- SaaS listing websites and SaaSHub alternatives
- Dofollow directories for startups, if links are what you're after
- AgentLaunch's catalog, which covers review sites, launch platforms and AI directories with each one's rules, prices and link type
FAQ
What are the best software review sites for B2B? G2, Capterra (with GetApp and Software Advice) and TrustRadius are the core three. Add SourceForge, SoftwareSuggest, SaaSworthy, AlternativeTo and SaaSHub for broader coverage.
Are software review sites free to list on? Yes. All the major ones offer a free listing. Paid tiers add placement or leads.
Do software review sites give backlinks? Mostly nofollow or mixed. List for buyers and reviews, not links.
Who owns Capterra now? G2, after agreeing to acquire Capterra, GetApp and Software Advice from Gartner (announced 29 January 2026).
Which B2B review sites have the most traffic? In our catalog, SourceForge (~22.5M visits a month), G2 (~2.25M) and AlternativeTo (~2.1M) lead, followed by Alternative.me, SaaSHub, SoftwareSuggest and TrustRadius.
Do B2B review sites give backlinks? Not to free profiles, in our checks. G2, SaaSworthy and SourceForge business listings had no clickable vendor link; SoftwareSuggest's links were sponsored ads; TrustRadius only linked out from paid profiles.