What is a software review site?

How they work

You claim or create a vendor profile with your category, pricing, screenshots and features. Customers then leave reviews, often through a link you send them. Review sites check that reviewers are real users. Products with more recent reviews rank higher in category pages and comparison grids, and those pages rank well on Google for searches like "best CRM for small business".

What the numbers look like

We checked 28 software review sites and B2B marketplaces. Their median Domain Rating is 73, the highest of any group, and they get the most traffic. Only 54% give a dofollow link, though, so their value is buyers and trust, not link equity.

Who they suit

B2B software with paying customers. Consumer apps and very early products often don't qualify, or end up with an empty profile. See how to get listed on G2, G2 vs Capterra for vendors and getting your first reviews, or browse every review site we checked.

How to get the first reviews

Ask customers who already told you they like the product, one by one, with a direct link to the review form. Time the ask after a success moment: a finished project, a renewal, a support ticket solved quickly. Most review sites forbid paying for reviews but allow small, equal thank-you gifts for any review, positive or not; read each site's rules first. Ten honest reviews with specifics beat fifty one-liners.

Example

A B2B scheduling tool creates free profiles on G2, Capterra and TrustRadius, then asks its twenty happiest customers for a review over a month. With eleven reviews it starts appearing in the category grid on G2, and two of the next month's trials say they found it there.