Glossary
What is a launch page?
A launch page is the page a launch platform creates for your product: name, tagline, gallery, description, makers, links and the comment thread. It's what voters, editors and visitors judge you by on launch day, and it stays online afterwards as a permanent listing with a link to your site.
Parts of a launch page
| Part | What makes it work |
|---|---|
| Name and launch tagline | A tagline under 60 characters that names the job |
| Launch gallery | Real screenshots of the product doing the job |
| Demo video | 30 to 90 seconds, product first |
| Description | Who it's for, what it does, what's new |
| Makers | Real people with real profiles |
| First comment | The story and a question |
| Links and pricing | Website, free trial or plan, platforms |
Why it matters
Editors decide whether to feature a launch partly from the page. Visitors decide in seconds whether to click through. A thin page with a vague tagline and a logo on a gradient looks unfinished, however good the product is.
After launch day
The page stays up as a listing. Keep the description and pricing current, add new screenshots after big updates, and link it from your press page. On most platforms the link to your site is followed, so it's also a lasting backlink.
Example
Two note-taking apps launch the same day. One shows a logo and three feature icons; the other shows the app capturing a real meeting, a 40-second video and a first comment from the founder. The second is featured and finishes in the top five; the first isn't featured.
FAQ
Can I edit my launch page after launching?
Yes, makers can edit most fields after launch.
What image sizes does Product Hunt use?
Gallery images are best at 1270 by 760 pixels. See our guide to Product Hunt screenshot dimensions.
Does the launch page give a backlink?
Product Hunt's product link was dofollow in our checks.