Glossary

What is a SaaS directory?

A SaaS directory is a website that lists software-as-a-service products by category, with a permanent page per product. Unlike a launch platform, there's no launch day or vote. The value is a lasting listing, a backlink and one more consistent description of your product on the web.

By the AgentLaunch team · Updated November 2026 · Also called software directory, SaaS listing site

How it differs

SaaS directory Launch platform Review site
Timing Always on Launch day Always on
Ranking Category, recency Votes Reviews and ratings
Best for Backlinks, citations A traffic spike B2B buyers

What the numbers look like

We checked 41 SaaS and startup directories. Median Domain Rating is 43, 51% give a dofollow link, 83% have a free route and 37% ask for a badge. Few send many visitors, so the reason to list is the link and the consistent listing, not launch traffic.

How to use them

Do them in one batch with a prepared set of copy: tagline, short and long description, category, pricing and screenshots. Start with the free, dofollow ones that have some traffic, and skip paid listings unless the audience matches yours. Our ranked list of SaaS directories has traffic, DR and cost for each, and this guide covers the best of them.

What makes a good SaaS directory

Good ones still publish new listings, have category pages that rank on Google, show a real product page rather than a stub, and link to you with a followed link. Bad ones load slowly, show ads between every listing, have no new products in months, or ask for payment for any listing at all. Check the newest listings on the site before you submit: if the latest one is half a year old, the directory has probably stopped.

Example

A bootstrapped invoicing tool submits to fifteen SaaS directories in one afternoon with the same prepared kit. Twelve approve within two weeks. Together they send a few dozen visits a month, add a dozen links from relevant sites, and give AI assistants a dozen consistent descriptions of what the product does and who it's for.

FAQ

Are SaaS directories worth it?

For backlinks and consistent listings, the good ones are. Don't expect much traffic from most.

How is a SaaS directory different from G2?

G2 is a review site where customers rate your product. A SaaS directory just lists it.

Sources

  1. Google Search Central: Qualify your outbound links
  2. Ahrefs: Link building for beginners

All glossary terms · Launch and directory terms