Glossary
What is digital PR?
Digital PR is getting coverage and links from news sites, industry publications and blogs by giving journalists something worth writing about: original data, expert comment, a story or a timely angle. It earns some of the strongest links a site can get, because they're editorial and from high-authority publishers.
Tactics
| Tactic | What you offer |
|---|---|
| Data story | A surprising finding from your own data |
| Expert comment | Quotes for journalists' stories |
| Reactive PR | A fast, useful take on news in your field |
| Launch story | A product or milestone with a real hook |
| Resource | A tool or linkable asset journalists can cite |
Journalist requests
Services that send journalists' requests for expert sources let you reply with a short, quotable answer. Good answers get quoted with a link. See journalist requests.
For startups
Start with your data. A finding like "61% of startup directories give a dofollow link" is something marketing writers can use. Package it with a chart, a short summary and the methodology, and send it to a few writers who cover the topic.
Example
A hiring startup publishes salary data from its job board. Three trade publications cover it, each with a link; one national outlet quotes it. Those four links outweigh a year of directory submissions in authority.
FAQ
How is digital PR different from traditional PR?
It focuses on online coverage and the links that come with it, and measures results in links and traffic.
Does digital PR need an agency?
No. Founders with good data can pitch directly.
Are PR links nofollow?
Some publishers nofollow outbound links. Coverage still brings visitors and mentions.