Glossary
What is a press kit?
A press kit is a page or download with everything journalists, directories and partners need to write about your product: a short description, logos, screenshots, founder bios and photos, key facts and contact details. It makes coverage and accurate listings easier, and keeps your facts consistent everywhere.
What to include
| Item | Detail |
|---|---|
| Descriptions | One line, one paragraph, one longer version |
| Logos | SVG and PNG, light and dark |
| Screenshots | High resolution, current |
| Founders | Short bios and photos |
| Facts | Founded, location, pricing model, key numbers |
| Launch news | Latest announcement |
| Contact | A real email for press |
Where to host it
A /press page linked from your footer, with a zip of assets. Link it from your launch page and directory submissions where relevant.
Why it helps beyond press
The same descriptions and assets are what directories ask for. Keeping one source of truth means every listing, article and database describes you the same way, which helps search engines and AI assistants understand your entity. See building a SaaS launch press kit.
Example
A founder answers a journalist's request with a link to her press page. The article runs the next day with the correct name, logo and description, and links the press page.
FAQ
Does a startup need a press kit?
It's cheap and saves time for every listing and article.
Should the press kit be a PDF?
A web page with downloadable assets is easier to use and link.
What's the difference between a press kit and a media kit?
Often used interchangeably; media kit sometimes means advertising rates.