Directory profile

G2: how to submit, cost, DR and traffic

G2 is a software review and B2B marketplace with about 2.2M visits a month and a Domain Rating of 91. Free. The product link is nofollow.

What G2 is

G2 is the largest B2B software review site. Buyers compare products in categories and read verified reviews before shortlisting, which makes it a sales channel more than an SEO one.

Checked on G2's own pages in October 2026.

G2 at a glance

What a listing on G2 gets you

Listing is free, but only for B2B software: G2 doesn't accept consumer products or anything still in alpha or beta. Submit the Product Submission Form, G2's research team checks eligibility and assigns a category, then you claim the profile (about 1 to 3 business days).

How to submit to G2

1. Search G2 for your product first. If it's already listed, claim or update that listing instead of submitting again.
2. Open the submit page: www.g2.com/products/new.
3. Fill in the form: product name, website, a short description written for this audience, category, logo and a screenshot or two.
4. Submissions are reviewed before they go live. Save the listing URL once it's public.

What our agent saw on G2's submit flow

• The flow starts and stays on g2.com/products/new.
• We didn't reach the last screen, so later steps may ask for more.

Recorded by our submission agent on 3 October 2026. Directory flows change, so check the live page.

Things to know before you submit

• You must validate through LinkedIn or a business email in my.G2 before you can manage the profile.
• Links from G2 are nofollow; judge it on buyers and reviews, not backlinks.

Tips for G2

• Search G2 first; your product may have an unclaimed profile.
• Plan how you'll collect your first 10 reviews before you go live.

Full walkthrough: our step-by-step G2 guide.

Submit to G2 with your AI agent

AgentLaunch is a launch kit you open in Claude Code, Codex or Cursor. Your agent submits your product to 300+ hand-checked directories, G2 included, from your own browser, and tracks every listing. On G2 specifically:

• It already knows G2's submit flow from the path we recorded (g2.com/products/new).
• It writes the listing copy for G2's audience (software review and B2B marketplace) instead of pasting the same description everywhere.
• When G2 publishes the listing, it saves the URL and checks the nofollow link in your launch tracker.

How G2 compares

• Traffic: #2 of 28 in its category, against a category median of 119K visits a month.
• Domain Rating: 91, against a category median of 74.
• Cost: 89% of directories in this category have a free route; G2 is one of them.
• Links: 54% of this category give a dofollow product link; G2's is nofollow.
• Accounts: 61% need no account; we couldn't confirm G2's rule.

G2 alternatives

Other directories in the same category (software review and B2B marketplace), by traffic:

FAQ

Terms used here: Software review site · Domain Rating · Directory traffic · Nofollow link · Free listing. Data across all 352 directories: launch directory statistics 2026.

Traffic and Domain Rating are third-party estimates. Prices, link types and rules change, so check G2's own page before paying.