Glossary
What is a maker on Product Hunt?
A maker is a person credited with building a product on a launch platform. On Product Hunt, makers are listed on the product page, can reply as the team, post the first comment and update the listing. Maker communities like Peerlist and Indie Hackers use the word for founders who build in public.
What makers do on launch day
The maker posts the first comment explaining why the product exists, replies to every comment, answers questions about pricing and roadmap, and thanks people who try it. Platforms highlight maker replies, and an active maker thread is one of the clearest signs to voters and editors that a product is real.
Maker vs hunter
The hunter posts a product; makers built it. On most launches today, they are the same people: the makers self-hunt their own product. Add every co-founder or core team member as a maker so they can reply with the maker label.
Maker profiles
Your maker profile collects every product you've launched, so it builds a public track record. Directories and journalists sometimes look at it before covering a launch. Keep the profile real: photo, short bio, links to your site and social accounts.
Example
Three co-founders are all listed as makers. During launch day they split time zones so someone replies to every comment within an hour, around the clock. The product's comment thread becomes the most active of the day, and two of the replies turn into customer calls.
FAQ
Can I add makers after launching?
Yes, makers can be added to a product page after launch.
Does being a maker affect voting?
Makers can't vote for their own product's ranking to count, and asking others to vote through direct links can be penalised.
What is a maker community?
A community where founders share what they're building, such as Indie Hackers, Peerlist or Product Hunt's own discussions.