Glossary
What is a beta launch?
A beta launch releases a product that works but is still labelled unfinished, so users expect rough edges and give feedback. A private beta is invite-only; a public beta is open to anyone who signs up. Many startups launch on directories during a public beta to get early users.
Private beta vs public beta
| Private beta | Public beta | |
|---|---|---|
| Access | Invite only | Open sign-up |
| Size | Tens to hundreds | Unlimited |
| Goal | Deep feedback | Scale testing, early growth |
| Directories | Prelaunch ones only | Most accept it |
Running a beta
Recruit beta testers who match your ideal customer, not just friends. Give them a direct line to the team, ask specific questions, and track who gets value and who stalls. Thank them publicly when you launch; they're your most credible early voices. See how to get beta testers.
Listing a beta product
Prelaunch directories like BetaList welcome betas. Most other directories accept a public beta if the product works for new users without hand-holding. Mark it as beta in the description so reviewers and visitors know what to expect.
Example
A team runs a private beta with 50 agencies for a month, then opens a public beta and lists it on a dozen directories with "public beta" in the tagline. Directory sign-ups bring 300 new users; the private-beta agencies give the first five reviews on a software review site before the full launch.
FAQ
When should a beta end?
When new users can get value without help and the main bugs are fixed. Then launch publicly.
Can I launch a beta on Product Hunt?
Yes, if people can use it. A closed waitlist with nothing to try rarely gets featured.
Should beta users pay?
Many betas offer a discount or a free period. Charging early tests willingness to pay.