Glossary
What is a naked URL anchor?
A naked URL anchor is a link whose visible text is the URL itself, like "agentlaun.ch" or "https://example.com". It's one of the most common natural anchor types, used in listings, citations and forums. Directory listings often show your URL as the link text.
Where it appears
- Directory listings that show "Website: yoursite.com".
- Source lists and citations.
- Forum and social posts where links are pasted.
- Press pieces that print the web address.
In your profile
Together with branded anchors, naked URLs usually make up most of a natural profile. They carry little information about the topic, so context comes from the page around them, which is fine.
Example
A startup's anchor report shows 41% naked URLs, mostly from directories and startup databases, 38% brand name, 12% generic ("website", "here") and 9% descriptive. That's a typical, healthy mix.
Naked URLs and context
Because the URL itself says little about the topic, search engines rely on the text around it. A directory listing that shows your URL next to a full description of your product gives that context. A bare list of URLs with no description, common on link farms, gives none.
Should you ask for naked URL anchors?
You don't need to ask for any particular anchor. If a site asks how to link, your brand name is the most natural choice; a naked URL is fine where the format calls for it, such as source lists.
FAQ
Are naked URL links good?
Yes. They're natural and safe.
Should the naked URL include https?
It doesn't matter for SEO; the link target is what counts.
Do naked URLs pass link equity?
Yes, if followed, like any other link.
Is a naked URL better than a branded anchor?
Neither is better; both are natural. Most profiles have plenty of each.