Glossary
Domain Rating vs URL Rating: what's the difference?
Domain Rating (DR) scores the backlink strength of a whole website; URL Rating (UR) scores a single page, counting both internal and external links to it. Both are Ahrefs metrics on 0 to 100 logarithmic scales. When judging a specific link, the linking page's UR says more than the site's DR.
Side by side
| DR | UR | |
|---|---|---|
| Scope | Domain | Page |
| Counts | Followed links from unique domains | Internal and external links to the page |
| Use | Compare sites | Judge a specific page or link |
| Scale | 0 to 100, logarithmic | 0 to 100, logarithmic |
For directory listings
A new listing page on a high-DR directory often starts with low UR, linked only from a paginated category list. It gains UR if the directory links it from strong pages: the homepage, featured sections, newsletters or category page 1. See Directory DR for how DR varies across 352 directories we checked (median 49).
Example
Two links from the same DR 80 site: one from a well-linked resource page (UR 35), one from a fresh profile page (UR 2). The first is worth far more.
FAQ
Which is more important?
For a single link, UR of the linking page. For comparing sites, DR.
Does Google use DR or UR?
No; both are Ahrefs metrics.
Is DR vs DA the same comparison?
No; DA is Moz's metric. See our DR vs DA article.
Why is my homepage's UR higher than other pages?
Most links point to homepages, and internal links from every page add to it.